The site is down
for a rebuild.
The work isn't.
Raymesh Cintrón · Creative direction · Technology · Production
Twenty-five years of creative direction, technology and production don't reorganize themselves over a weekend. I'm rebuilding this site around where the work is actually going, so for now this page is the whole site.
Meanwhile I'm working independently out of San Juan with agencies and brands — campaigns, commercials, documentaries, photography, and the occasional late-night coding project. Some days that's me alone with a laptop; some days it's leading a production crew of forty.
What I'm building next is a data storytelling practice: research, fact-checking, visualization and AI pointed at turning complicated information into something a person actually wants to read.
Puedo trabajar, presentar y pensar cómodamente en español o en inglés. I also switch to Spanglish mid sentence and leave a typo somewhere. Proof I haven't been fully replaced by AI yet.
Track record
The same career, in the format the machine prefers.
No vertical, ever. I don't specialize, I adapt. Turns out that was the useful skill — it's put me in the jungles of Peru, three stories up on a crane in Arkansas, and, once, on a very slow walk around Rome.
Twenty-five years of logos*
- Beverage
- Medalla Light · Budweiser · Pepsi US Latin · Red Bull · Rums of Puerto Rico
- Food
- Borden · Bertolli
- Pharma & Health
- Johnson & Johnson · Eli Lilly del Caribe
- Automotive
- Ford · Toyota
- Banking
- Banco Popular · FirstBank
- Telecom
- AT&T
- Energy
- Windmar Home · Power Solar
- Travel
- Copa Airlines · Turismo de Puerto Rico
- Public & Education
- PRIDCO · Universidad Politécnica de Puerto Rico
- Media & Culture
- CBS Mornings · JustKids
- Self-Directed
- Independent documentaries
* Some mine, some the agency's, some subcontracted. Some fun, some very serious. All real.