The site is down
for a rebuild.
The work isn't.

Twenty-five years of creative direction, technology and production don't reorganize themselves over a weekend. I'm rebuilding this site around where the work is actually going, so for now this page is the whole site.

Meanwhile I'm working independently out of San Juan with agencies and brands — campaigns, commercials, documentaries, photography, and the occasional late-night coding project. Some days that's me alone with a laptop; some days it's leading a production crew of forty.

What I'm building next is a data storytelling practice: research, fact-checking, visualization and AI pointed at turning complicated information into something a person actually wants to read.

Puedo trabajar, presentar y pensar cómodamente en español o en inglés. I also switch to Spanglish mid sentence and leave a typo somewhere. Proof I haven't been fully replaced by AI yet.